Improve Customer Focus
Stronger customer relationship plays a critical role in the growth of any business, whether it is a small or big enterprise. These customer relationships have grown increasingly vital to the strategy of the company vying for competitive advantage in today's complex multi channel marketplace.
Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop long-term relationships with their customers, in an attempt to create competitive advantage.
Maintaining customers happy is not a one-stick-guide-all-buffalos task. If you have family, you understand this completely. You know their happiness, their dislikes, and their behaviors, and you act in response accordingly. Years of interaction have taught you these important details.
With customers, you naturally don't have years of dealings to get familiar with them. But there are a few things you can do to get to know your customers now.
Being customer driven has become a business mantra these days. Customer loyalty is the ultimate expression of customer driven business strategies. Companies often opts for long-term strategic management practices wherein they focuses on identifying, retaining existing customers and growing profits for a company.
Word of Mouth Marketing
Word of Mouth (WOM) is considered as the latest buzz word in the corporate marketing environment though its presence was never pinpointed by the organizations till late. WOM existed much before the industrial revolution, though most of you will never agree to this statement but, if you read the history you will realize its existence for e.g, Good Hunting Grounds during stone age was known by many tribes and travellers because of one simple reason "spreading the word". In todays world when the corporates realizd its power they started utilizing it for their own good. These companies were so possessive about their WOM advertising, publicity that they never wanted it to be known by other organizations especially their competitors.
word of mouth is a strong mean of communication in India because: “word of mouth has nothing to do with literacy, lack of technology and infrastructure. A large percentage of our population is still living in isolated, rural settings we call rural cities/villages, which makes word of mouth marketing even more thrilling.
URconnect India helps all its clients to realize & unleash the true power of WOM.