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Asia Pacific Market

The Asia-Pacific region is far more culturally and socially diverse than any other region in the world and despite the challenges posed from meeting such varying needs, it is a region that has consistently demonstrated positive growth and development.

The Asia-Pacific region encompasses many different industries in five distinct economic regions and countries: Korea, Greater China, ASEAN (Association of Southeast Asian Nations), Australia, and New Zealand.

As a consultant, URconnest India, offer it's clients with encompassing insights in a region where the diversity, size and pace of change makes it a highly intricate mosaic. We take the results of researchs already conducted in the region and simplify them in order to provide companies, both national and international, with insights they can easily use in strategic business decisions.

URconnect India believes that by providing stronger collateral benefits and further increasing the importance and influence of the Asia-Pacific region, will enable our clients, both national and international, to continue to lead the way thy desire in the competitive global market. We help our clients by providing way to leadership in the industry and add value by simplifying life for clients.

Asia-Pacific: A Regional Overview

Comprising well over half of the world’s population, the Asia Pacific region is arguably the world’s most diverse, stretching from the remote Pacific Islands to the regional powerhouses of China and India, and further still to the former Soviet republics of Central Asia.

Last Update on June 30, 2010
  • World Population:
6,892,319,000
  • Asia Region Population:
4,157,000,000
  • % Region Population of World Population:
60.34%
  • World Internet Users/Population:
1,966,514,816
  • Asia Internet Users/Population:
828,930,856
  • % Region Online of World Online:
41.96%
  • % Region Online of World Population:
8.35%
  • Asia Online Penetration(% Population):
21.6 %
  • World Online Penetration(% Population):
28.7 %
  • Facebook users in Asia:
93,584,580
  • Facebook penetration rate in Asia:
2.4%
  • Native languages:
Too many to count! Frequently used languages are English, Chinese, Japanese, Thai, Vietnamese, Arabic, Russian, Philippino, and Hindi, not necessarily in that order, with 100s of lesser spoken languages and dialects espically in Indian Sub-continent.
This is our opinion and open to conjecture.
  • Understanding of English in Asia Region:
approx. 10-15%
  • Major contributors in Asia Region:
South Korea, Japan, Australia, India, and China

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Environmental Scanning

URconnect India provides environmental scanning services to its clients for tactical and strategic purposes. Our environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or considering entering. This enables our clients to monitor key macroenvironmental forces (demographic-economic, natural, technological, political-legal, and social-cultural) & actors(customers, competitors, suppliers, distributors, dealers) active in that market thus affecting their ability to earn profits.

URconnect India utilizes three types of business environment scanning for its clients depending on the nature, scope and objective of the requirement. We work as market intelligence team for our clients to track trends and important developments in their target market/region.

  • Ad-hoc scanning
  • Regular/Periodic scanning
  • Continuous scanning

For business studies, we usually conduct PESTLE or PESTEL analysis to study the macroenvironment. Though Environmental scanning usually refers just to the macro environment, but if need be URconnect India extends its scope and includes industry, competitor analysis, marketing research (consumer analysis), new product development (product innovations) and the company's internal environment.

URconnect India, while conducting the Macroenvironment analysis for its clients and (in case) issues is detected, we generally adopt following six ways to respond to such issues:

  • Opposition Strategy - try to influence the environmental forces so as to negate their impact - this is only successful where you have some control over the environmental variable in question
  • Adaptation Strategy - adapt your marketing plan to the new environmental conditions
  • Offensive Strategy - try to turn the new influence into an advantage - quick response can give you a competitive advantage
  • Redeployment Strategy - redeploy your assets into another industry
  • Contingency Strategies - determine a broad range of possible reactions - find substitutes
  • Passive Strategy - no response - study the situation further

Know more about Asia-Pacific Region

Following are links to some websites which we think are useful for business/researchers who wants to further explore and understand Asia-Pacific Region in totality.

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