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Media & Entertainment Industry in India

The entertainment and media industry at $17.2 billion in 2011 is set to grow at a compounded annual growth rate of 17 % to become a $ 37.6 billion industry by 2016, according to a new study. This will be the fastest growing market among the top 15 entertainment and media markets in the world.

In an industry synonymous with creativity and innovation, the bar for business excellence is set high. You need to embrace new technology, develop new distribution models and satisfy the demands of a voracious and outspoken consumer.

At the same time it’s important to manage costs, exceed stakeholder expectations and comply with new regulations. Though there’s always another challenge just around the corner.

emerging opportunities in Media & Entertainment Industry

The rapidly changing digital marketplace is placing new demands on systems and processes. Many M&E companies are taking a top-to-bottom look at the infrastructure that supports both new and old business models. Many are finding that their organizations, processes and tools are not up to the task of supporting the new digital business models.

With a growing middle class and increased discretionary spending on media-related activities, global M&E companies spend a growing amount of executive time investigating emerging market opportunities. However with the many opportunities, there are also substantial risks and challenges. These risks range from local competition to inadequate corporate governance, fraud, corruption and weak intellectual property protection.

Some Facts & Figures of M&E Industry in India

In recent years, the Government has relaxed entry regulations and restrictions governing foreign companies in India. Presently, FDI up to 100% is allowed in the fi lm and advertising industry, 100% in TV broadcasting (except news) and 26% in publishing newspaper and periodicals dealing in news and current affairs. The Government has also increased the FDI limits for DTH and IPTV from 49% to 74%.

The entertainment and media industry at $17.2 billion in 2011 is set to grow at a compounded annual growth rate of 17 % to become a $ 37.6 billion industry by 2016, according to a new study. This will be the fastest growing market among the top 15 entertainment and media markets in the world.

  • The Indian television industry in 2011 was estimated at 340 billion INR, with a year-on year increase of 15.8% from 2010 to 2011, driven equally by growth in both advertising as well as subscription revenue. Advertising revenues in television have increased by 14.3% to 116 billion INR
  • The Film industry is projected to grow from 95.8 billion INR in 2011 to 153.6 billion INR in 2016 showing a cagr of 9.9 % for the next five years after registering a growth of 9.4 % in 2011.
  • The Indian print industry is projected to grow at a CAGR of 9.2% over the period 2012-16 and is estimated to reach 296 billion INR in 2016 from the present 190.5 billion INR in 2011.
  • The Indian wired internet access market is expected to grow rapidly, again from a low base, from about 55 billion INR in 2011 to approximately 149 billion INR in 2016. India’s mobile internet access market is expected to grow even more strongly and increase multi-fold–from about 61 billion INR in 2011 to approximately 358 billion INR in 2016, representing a CAGR of over 40%.
  • Mobile internet advertisingis presently in a fledgling state with revenues of only .1 billion Rs in 2011. The market grew by almost 100 % as compared to 2010.
  • The Indian gaming industry has shown tremendous growth in the past and its growth will continue in the future. PwC estimates that from 11.1 billion INR in 2011, the gaming industry will be worth 29.8 billion INR by 2016, surging at a CAGR of 23.6%.
  • Radio advertising revenues in India have shown healthy growth in the past on account of the expansion of radio technology, including digital as well as internet radio. India is expected to grow cagr 16.7 % over the next five years from Rs 14 billion to Rs 30 billion in 2016.
  • The Indian music market is expected to grow from 12 billion INR in 2011 to 22 billion Rs in 2016 with cagr 12 % over the next five years. Digital spending on music is expected to increase continually and dominate industry revenues by 2016, while contribution from physical distribution will slowly decline to negligible levels.
  • The Indian Out of home (OOH) advertising advertising industry is estimated to grow at 11 % in the next five years to reach Rs 26 billion in 2016.

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